About

Asit Sharma, CPA, CMA, is president of Finosus, LLC, and advises privately held companies on business strategy and finance. Asit works on a limited number of advisory projects each year, with a focus on building financial and organizationally sustainable businesses. For more information, contact asit@finosus.com.

Asit is also a senior consumer goods and industrials specialist with Alexandria, Virginia based investment advisory service Motley Fool. He is frequently quoted /appears in the financial press. Media inquiries please contact asouthwick@fool.com.

A voracious reader and lifelong writer, Asit holds an M.A. in English Literature from New York University, and is currently assembling a work of long fiction from the wreckage of numerous journals collected over the last several years.

Recent Media and Articles:

Motley Fool Industry Focus Podcast: The Yeti IPO

Financial Times Agenda: When Should Boards Encourage Zero-Based Budgeting? (Paywall)

Bloomberg Online News Interview: Buffet Has History on His Side When It Comes to Candy Moats

Consumer Reports Interview: Faster, Fresher, Cheaper: The Grocery Shopping Revolution

Bloomberg Online News Interview: French’s Deal Sets Up Epic Mustard Battle

Bloomberg Online News Interview: McDonald’s App Testing

Fortune Citation: Chipotle Carnitas Shortage

Time Magazine article via Motley Fool: Fast Casual Chains Expansion Pitfalls

Fool.com article: Whole Foods’ Approach to Competition (my latest Fool articles can be found here)

AOL Daily Finance: The Big Business of Guilty Pleasures

TV: